For brands and maisons

Admission to the registry is by arrangement.

SerialProof is open to independent watchmakers and to established maisons. A maison joining the registry receives its own records, its own administration panel, and a certificate issued with each watch.

A maison may begin with one collection, one series or one production run. Entry does not require the whole portfolio.

The registry does not sell. Cards, production and terms are handled by Abarel, which operates it.